Great brands don’t make themselves. It takes vision, innovation, and courage. That’s exactly what the Hambrick Group has provided to help our clients flourish in today’s rapidly changing markets. We’ve pioneered strategies that connect to consumers, broadened markets and exposure, and strengthened market position for some of the most well-respected brands in the world, from Microsoft to Gillette and Reebok.
The Hambrick Group’s philosophy
is to connect each client organization’s core values and long-term goals with changing consumer needs and wants. We have worked in a broad range of industries- from fashion and cosmetics, to sports and apparel to food and consumer electronics. While the size of their organization has varied widely, they’ve all shared the desire for new and innovative ways to tackle problems. We’ve consistently met the needs of our clients by creating inventive marketing strategies, developing insightful customer acquisition plans, establishing smart business priorities, and driving impressive growth.
Patricia Hambrick appears on the Martha Stewart Show for Bag, Borrow, or Steal.
Our services include:
- Interim CMO and General Management
- Marketing planning and strategy
- Brand value assessment
- New product concept development
- New product launch strategy and implementation
- Strategic partnerships relationship development
- Market analysis and competitive assessment
- Communications planning and evaluation
- Consumer acquisition and retention planning
- Target consumer segmentation development
- Implementation resource identification and hiring
(includes agency searches and personnel recruiting)
- Training and development
The Hambrick Group
works with clients in several ways.
Patricia Hambrick, a 20-year global marketing veteran, frequently serves as interim Chief Marketing Officer or GM for organizations unsure of how to solve a specific marketing challenge. By immersing herself in the organization, Pat is able to define business goals and strategies, provide an understanding of consumer needs with implications for product positioning, and implement and/or identify the resources needed for execution of those strategies. Pat will often hire a permanent VP, and then consult periodically to make sure the organization stays well positioned for future growth.
In other cases, Pat might work on a project basis to help the client to better understand a problem and recommend actionable solutions. In addition to her own expertise, she often brings in best-in-class professionals for a range of functions depending on the needs of the clients.
Additional clients: Ad Club, Boston; Adidas Wearable Sports Electronics; Andre Agassi Enterprises, Inc; Chaney Instruments; Danskin Triathlon Series; Full Circle; J. Jill; Kozmo; Reebok; Sperry Top-Sider; StrideRite; South Coastal Bank/Mountain One Bank; SwitchFlops/Lindsay Phillips; Tommy Hilfiger
For over 20 years, Patricia Hambrick has helped shape and articulate corporate visions and develop pioneering strategies that build lasting brand reputations for Fortune 500 and early stage companies.
She has played a major role in leading and educating organizations to think and act differently in ways that better connect with consumers and that result in business growth.
Since 1996, Patricia has been at the forefront of social enterprise and Corporate Social Responsibility development and marketing. Patricia believes that as we look at the next decade, global purchasing decisions will be increasingly led by values-based choices, including the social, environmental and health related impacts of consumer choices. She integrates this belief into her professional and personal life.
At Reebok, Patricia spearheaded the company’s acclaimed commitment to the environment. She led the consumer effort promoting child-labor-free soccer balls, continued development of the annual Reebok Human Rights Award, and developed the first product and communications effort encouraging women to play sports.
At Timberland, she led the women’s business as Global General Manager; successfully building and globally launching, among other product lines, EarthKeepers environmental footwear, which increased sales in the European test market +40% in the first season.
And she brought this to Malaria No More as they launched their campaign to finally rid the world of Malaria.
Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age’s Most Influential People in Marketing, Sporting Goods Business Woman of the Year, Women’s Sports 20 Most Influential People, Sports Trend Magazine’s Top 100 Industry People, Sports Marketing Executive Marketing Leadership Award, and Drug Store News’ New Product Introduction of the Year Award. She frequently speaks at conferences, most recently at the OMMA Social Media conference in NYC, 85 Broads Women’s Conference and The Ad Club of Boston.
A competitive triathlete, marathoner and sculler, Patricia has a BS degree from the University of California at Berkeley and a MBA from the Thunderbird School of Global Management in Glendale, Arizona.
GoodWeave Foundation, USA – GoodWeave, and its certification GoodWeave, work to end illegal child labor in the carpet industry and offer educational opportunities to children in South Asia. GoodWeave was founded on a simple premise: If enough people are made aware of the horrible truth about handmade rugs, child labor in the industry can be eradicated once and for all. After joining the board in 2008, Pat has led the board’s marketing effort and is the Chair of GoodWeave International.
University of California Berkeley, Alumni Association – Responsible for Scholarship programs, Pat actively recruits stellar local New England high school students to her alma mater, the University of California.
Hambrick Group Marketing Consultants
27 Newton Street
Weston, MA 02493