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eDiets.com

As acting CMO, Pat managed a department of ten to grow the business to over two million paid members over three years. Pat and her team developed acquisition and retention strategies, successfully implemented the multi-diet strategy, which lead to partnerships with Atkins and Zone diets, and re-launched the site for better customer experience. Pat also helped eDiets.com conduct its agency review and hire personnel to position the company for future growth. Among other honors, the site has been named a Forbes.com Spring 2005 "Best of the Web" and "Forbes Favorite" in the diet and nutrition category, as well as a PC Magazine "Editors' Choice" in May 2004 and 2005.


Partial Client List

Ad Club, Boston (more...)
Adidas Wearable Sports Electronics
Agassi Enterprises Inc. (more...)
AnyDay.com
Bag Borrow or Steal, Inc. (more...)
Danskin Triathlon Series
eDiets.com
Elizabeth Harris Studio
The Gillette Company (more...)
J. Jill (more...)
Kozmo
Liberty Mutual (more...)

Mary Baker Eddy Library
Microsoft Home Entertainment Div. (more...)
Orthodontist Fee Plan (more...)
Pilgrim Healthcare (more...)
Reebok
Stride Rite
South Coastal Bank
Sunshine Enterprises
SwitchFlops/Lindsay Phillips (more)
Timberland (more....)
Tommy Hilfiger (more...)

 

  
 





“We brought in Pat to drive process and structure, as well as to re-focus the teams on core strategic issues. The results were immediate and clearly measurable, with stronger levels of cohesion and cooperation between the respective groups.”

          

Peter R. Moore
Corporate Vice President
Microsoft Corporation

 
   

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