Patricia Hambrick is a highly regarded, forward thinking, business woman who works with leading edge companies to drive new market growth. Her philosophy is to connect client organization’s core values and long-term goals with changing consumer’s needs and wants. Patricia’s core competencies include corporate brand management, developing key consumer insights, mentoring and teaching, product and market innovation and business prioritization.
For over 20 years, Patricia has helped shape and articulate corporate visions and develop pioneering strategies that build lasting brand reputations for Fortune 500 and early stage companies. She has played a major role in leading and educating organizations to think and act differently in ways that better connect with consumers and that result in business growth.
Patricia’s clients include global companies such as Reebok, Sperry Top-Sider, Timberland and Andre Agassi Enterprises; women’s high-image brands such as Lindt, L’Oreal, and J.Jill; and the consumer electronics giants Bose Corporation and Chaney Instruments. Patricia has also worked with companies to build new consumer on-line markets- eDiets.com, the first on-line dieting site, Kozmo.com, the first on-line one-hour delivery service, and BagBorroworSteal.com, “Netflix for high-end handbags” and the precursor to on-line flash sales sites.
Beginning in 1996, Patricia has been at the forefront of social enterprise and Corporate Social Responsibility development and marketing. Patricia believes that as we look at the next decade, global purchasing decisions will be increasingly led by values-based choices, including the social, environmental and health related impacts of consumer choices. She integrates this belief into her professional and personal life. At Reebok, Patricia spearheaded the company’s acclaimed commitment to the environment; led the consumer effort promoting child labor free soccer balls; continued development of the annual Reebok Human Rights Award and developed the first product and communications effort encouraging women to play sports. At Timberland, she led the women's business as Global General Manager; successfully building and globally launching, among other product lines, EarthKeepers environmental footwear, which increased sales in the European test market +40% in the first season.
Patricia currently serves on three nonprofit boards. As a member of both the US and International Boards of GoodWeave, an international NGO working to end child labor in the carpet factories of Afghanistan, Nepal and India, she leads the strategic planning and implementation process for the international organization. As a member of the Board of Lands Sake, a Massachusetts based educational non-profit working in land conservation and local organic farming, she brings her background in education and her belief in the importance of local farming to better connect the organization with the community. She is past Board chair of Monkeybarz, a non-profit working to end childhood obesity and has been on the Board of Lindsay Phillips, a privately held accessories company.
Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age’s Most Influential People in Marketing, Sporting Goods Business Woman of the Year, Women’s Sports 20 Most Influential People, Sports Trend Magazine’s Top 100 Industry People, Sports Marketing Executive Marketing Leadership Award, and Drug Store News’ New Product Introduction of the Year Award. She frequently speaks at conferences, most recently at the OMMA Social Media conference in NYC, 85 Broads Women’s Conference and The Ad Club of Boston.
Since 2001 she has been a professor at BU’s School of Management where she teaches graduate and undergraduate courses in Global Strategic Marketing and Brand Management. A competitive triathlete, marathoner and sculler, Patricia has a BS degree from the University of California at Berkeley and a MBA from the Thunderbird School of Global Management in Glendale, Arizona.
Since 2001, Pat has served as Adjunct Professor for the MBA program at the Boston University School of Management. Her team-oriented approach helps students face a variety of client issues to add dimension to the academic experience and provide real world learning.
Her course, Product Strategy and Brand Management, is designed around simulating the experience of a Brand Manager.
In Global Marketing, student teams consult for clients such as Reebok, Bose, Xbox, Gillette and Timberland to analyze and recommend how they can take their brands into new territories.
Pat is consistently rated highly by students, and collaborates with professors in developing and teaching the core MBA Marketing Management course.
Leading in corporate and non-profit boards
Lindsay Phillips, Inc.
Lindsay Phillips, and the icon product SwitchFlops, was created by an energetic mother and daughter team when Lindsay was in college. Launched in 2007, this brand has seen tremendous success in the gift and fashion marketplace. Pat joined the board in 2009 to help the brand maintain its strategic relevance to the fashion market.
GoodWeave Foundation, USA
GoodWeave, and its certification GoodWeave, work to end illegal child labor in the carpet industry and offer educational opportunities to children in South Asia. GoodWeave was founded on a simple premise: If enough people are made aware of the horrible truth about handmade rugs, child labor in the industry can be eradicated once and for all. Pat joined the board in 2008 where she has led the board’s marketing effort and is the representative for the US to GoodWeave International.
University of California Berkeley, Alumni Association- New England
Responsible for Scholarship programs, Pat actively recruits stellar local New England high school students to her alma mater- Cal.