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Patricia Hambrick
Early in her career, Pat led the development and successful launch of Finesse shampoo, conditioner and styling products for Helene Curtis. Today the Finesse line generates over $250 million in annual sales and the company has been sold to Unilever. After Helene Curtis, Pat served in senior marketing positions at L’Oreal and Clairol. In 1991, Pat moved into athletic footwear, joining Hyde Athletic Industries as Vice President of Marketing and Sales with responsibilities for North America. While at Hyde, Pat helped increase sales of the flagship Saucony brand by over 150%. In 1994 Pat joined Reebok as Group Vice President, Global Marketing, where she developed and deployed Reebok’s worldwide brand image strategy, and successfully created and launched the first footwear products targeted specifically to the female athlete. Pat created Reebok’s brand strategy for the 1996 Olympics and launched the revolutionary DMX Series 2000 footwear. Pat is proud of leading Reebok’s acclaimed commitment to the environment, and advancing Reebok’s commitment to human rights. Pat received her BS degree from the University of California, and a Masters in Management from the American Graduate School of International Management. A competitive triathlete and marathoner, Pat completed the Ironman Lake Placid in July, 2004. Pat Hambrick is recognized as one of the most influential women in marketing:
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Since founding the Hambrick Group in 1999, Patricia Hambrick has been creating marketing strategies and solutions for fast-paced Internet and Fortune 500 companies. Recent clients include include The Gillette Company, Timberland, Microsoft xBox 360, eDiets.com, and the business enterprise for tennis star Andre Agassi, AEI. |
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Since 2001, Pat has served as Adjunct Professor for the MBA program at the Boston University School of Management. Her team-oriented approach helps students face a variety of client issues to add dimension to the academic experience and provide real world learning. Her course, Product Strategy and Brand Management, is designed around simulating the experience of a Brand Manager. In Global Marketing, student teams consult for clients such as Reebok, Bose, Xbox, Gillette and Timberland to analyze and recommend how they can take their brands into new territories. Pat is consistently rated highly by students, and collaborates with professors in developing and teaching the core MBA Marketing Management course. Leading in corporate and non-profit boards Lindsay Phillips, Inc. Lindsay Phillips, and the icon product SwitchFlops, was created by an energetic mother and daughter team when Lindsay was in college. Launched in 2007, this brand has seen tremendous success in the gift and fashion marketplace. Pat joined the board in 2009 to help the brand maintain its strategic relevance to the fashion market. GoodWeave Foundation, USA GoodWeave, and its certification GoodWeave, work to end illegal child labor in the carpet industry and offer educational opportunities to children in South Asia. GoodWeave was founded on a simple premise: If enough people are made aware of the horrible truth about handmade rugs, child labor in the industry can be eradicated once and for all. Pat joined the board in 2008 where she has led the board’s marketing effort and is the representative for the US to GoodWeave International. University of California Berkeley, Alumni Association- New England Responsible for Scholarship programs, Pat actively recruits stellar local New England high school students to her alma mater- Cal. |
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