logo-bu

Patricia has served as a Professor at the Boston University School of Management since 2001, teaching both graduate and undergraduate classes. Her team-oriented approach helps students face a variety of client issues to add dimension to the academic experience and provide real world learning.

Her course, “Brand Management”, is designed around simulating the experience of a Brand Manager. In “Global Strategic Marketing”, student teams consult for clients such as Reebok, Bose, Xbox, Gillette and Timberland to analyze and recommend how they can take their brands into new territories.
Pat also serves as the Executive Director of the Professional Evening MBA program, is consistently rated highly by students, and collaborates with professors in developing and teaching the core MBA Marketing Management course.

“Thank you so much! You’re the only professor who truly encouraged and challenged me to come out of my shell, which not only helped in your classes but in other ones as well this past year. I’ve learned a lot during my time at BU, but being your student has been an invaluable experience that has better prepared me for the future.” SMG student ‘14